This poster was installed on the ceiling of smoking rooms, in order to highlight the dangers of smoking. A new spatial perspective opens up a new point of view that strikingly illustrates the problem. This advertisement was done by Everest Brand Solutions, Mumbai for Cancer Patients Aid Association. I think it's a very powerful way of advertising and I will imagine many smokers entering a smoking room with this celling will think twice before they lit a cigarette.
I am your dad Atria.